If they do, Google’s licensing provisions for Android allegedly dictate that those TV manufacturers would no longer have the ability to run the Play Store and Google programs on any apparatus they make, including tablets and phones.
The policies, which fall under the Android Compatibility Commitment, seem to spell out that devices that need access to the Play Store must run a version of Android that is compatible with the Google-approved version of Android. That means if TV manufacturers would like the Play Store in their TVs, they can not make TVs with other operating systems — such as, as an instance, Amazon’s competing Fire TV. Protocol reports that this enabled Google to bar some of its partners from also working with its smart house rival Amazon.
How Google Can Revoke Android Licenses if TV Makers Partner with Amazon
Going against Google’s stringent licensing conditions may be potentially devastating for TV manufacturers who also make smart phones that run Android, such as LG or Samsung. That’s because the conditions of the Android Compatibility Commitment also indicate that if a TV maker opted to use Fire TV on its own TVs, it would not have the ability to place the Play Store or Google programs on its phones, either. That would likely make those telephones less popular with consumers.
Google didn’t specifically respond to a query from The Verge about if it barred TV producers from providing both Android TV and Amazon Fire TV in their product lines. The company did say it places Android TV devices that provide Google’s services and the Play Store through safety review and compatibility testing to safeguard user information privacy and security. The company also contended that it attempts to offer secure and consistent software experiences with vetted variants of Android, which programs may not work like users expect on an Android apparatus that’s has not been run through the corporation’s compatibility testing procedure.
However, it needs to be noted that both Google and Amazon are facing an uphill struggle against Roku in TV OS adoption. Amazon’s Fire TV accounted for 12 percent of devices marketed, while Android TV counted for just 9 percent. Check this WebSite
Notice that those numbers include the earnings of both streaming boxes and TVs conducting Roku’s, Amazon’s, or Google’s software. But they still demonstrate that even though Google might be keeping Amazon from powering more smart TVs, both of the technology giants still have a ways to go to overtake Roku.